DST-Pack produced 2,000 custom coffin-shaped chocolate boxes for a Danish chocolate brand as part of its Halloween campaign. Designed to stand out from conventional chocolate packaging, the boxes combined an unconventional coffin silhouette with a bold black exterior and a red dripping graphic.

The project demonstrates how custom-shaped packaging can help chocolate brands create distinctive seasonal products. Rather than using a standard rectangular gift box, the client wanted packaging inspired by the visual language of Halloween, creating a memorable presentation for its chocolate.

The boxes were manufactured from rigid cardboard, with the design printed directly onto the packaging. Before mass production began, a sample was approved to confirm the proposed solution.

The Challenge: Creating Distinctive Halloween Packaging

Seasonal packaging gives chocolate brands an opportunity to present familiar products in a different way. During Halloween, unusual shapes, contrasting colours and thematic graphics can help products stand out and reinforce the seasonal concept.

For this project, the client wanted something more distinctive than a conventional chocolate box. The brief was to create a custom box in the shape of a coffin that could hold chocolate and fit the visual style of a Halloween campaign.

The main challenge was to translate this concept into a practical packaging product. The coffin silhouette needed to be recognisable, while the overall design had to create a cohesive visual effect.

The client also wanted a design that would give the packaging its own identity. The black base, red dripping graphic and logo created a bold Halloween-inspired appearance without relying on a conventional rectangular box.

DST-Pack’s task was to turn the client’s idea into a custom rigid cardboard box suitable for the intended chocolate packaging application.

Our Approach: From a Custom Shape to a Finished Box

DST-Pack approached the project by focusing on the box shape, material and printed design, with sample approval taking place before mass production.

1. Developing the Coffin-Shaped Construction

The defining feature of the project was the coffin-shaped silhouette.

Instead of using standard rectangular packaging, the box was designed around a recognisable coffin outline, with angled edges that gave the product its distinctive appearance.

This custom shape made the packaging part of the seasonal concept itself. The box was not simply decorated for Halloween; its physical form helped communicate the theme.

The construction used rigid cardboard, providing a solid structure for the chocolate packaging.

2. Creating a Bold Black and Red Design

The exterior design combined a black background with a red dripping graphic running along the sides of the box. The brand logo was printed in red on the lid, creating a consistent visual connection between the top and the sides.

The contrast between the dark background and the red graphic reinforced the Halloween aesthetic. The dripping effect added a playful, slightly spooky detail that suited the coffin shape.

The result was a distinctive design that brought together the packaging’s physical form and printed appearance.

3. Designing Packaging for Chocolate

The box was intended to hold chocolate, so the packaging needed to provide a suitable space for the product.

The chocolate was placed directly inside the box, without a separate custom insert being specified for this project. This kept the packaging concept focused on the coffin-shaped rigid box itself.

No additional details about the chocolate format, internal dimensions or protective wrapping were provided, so these specifications are not included in the case study.

4. Approving a Sample Before Mass Production

Before producing the full order, DST-Pack prepared a sample for the client’s approval.

This step allowed the proposed packaging solution to be reviewed before proceeding with the complete production run. Sample approval was an important checkpoint in the process, helping confirm the intended design and construction before manufacturing 2,000 units.

Once the sample had been approved, the project could proceed to mass production.

5. Preparing the Boxes for Shipment

After production, the boxes were packed in master cartons for shipment.

This packing arrangement grouped the individual boxes for transport. Specific details about carton quantities, shipping methods and delivery times were not provided, so no additional logistics claims are made.

The Final Packaging Solution

The completed project consisted of 2,000 custom coffin-shaped rigid cardboard boxes for a Danish chocolate brand’s Halloween campaign.

The final design brought together several elements:

• A custom coffin-shaped silhouette

• Rigid cardboard construction

• A black printed exterior

• A red dripping graphic along the sides

• The brand logo printed on the lid

• An interior intended to hold chocolate directly

• Sample approval before mass production

• Packing in master cartons for shipment

The distinctive shape and printed design worked together to create packaging specifically suited to a Halloween-themed chocolate product.

By moving beyond standard box geometry, the project gave the client a packaging format that supported the campaign concept through both form and graphics.

The Result: 2,000 Custom Halloween Chocolate Boxes

DST-Pack produced 2,000 coffin-shaped rigid cardboard boxes for the client’s Halloween campaign.

The project demonstrates how custom packaging can be adapted to a seasonal concept through a combination of structural design and printed graphics. In this case, the coffin shape established the Halloween theme, while the black and red artwork gave the packaging a distinctive appearance.

The key project outcomes were:

• 2,000 boxes produced for a Danish chocolate brand

• Custom coffin-shaped packaging developed for a Halloween campaign

• Rigid cardboard construction for a solid box structure

• Distinctive printed artwork combining black, red and the brand logo

• Sample approval before mass production

• Master-carton packing for shipment

The project is an example of DST-Pack’s ability to develop custom packaging around a client’s product concept, including unusual shapes for seasonal campaigns.

Why Choose Custom-Shaped Packaging for Seasonal Products?

Standard packaging formats are practical for many applications, but custom-shaped boxes can help brands create a more distinctive product presentation.

For seasonal products such as Halloween chocolates, a shape connected to the campaign can reinforce the concept before the customer even opens the box.

Custom-shaped packaging can be useful for:

• Seasonal chocolate collections

• Halloween gifts and themed confectionery

• Limited-edition product launches

• Promotional gift boxes

• Special occasion packaging

• Brand campaigns that require a distinctive visual identity

The most suitable solution depends on the product, the intended presentation, the design requirements and the quantity needed.

DST-Pack works with clients to develop packaging based on their specific concepts rather than limiting projects to standard box shapes.

Looking for Custom Chocolate Packaging for Your Next Campaign?

DST-Pack develops custom packaging for chocolate brands, confectionery businesses and companies preparing seasonal campaigns or special product launches.

From rigid gift boxes to custom-shaped packaging, we help businesses turn their ideas into packaging solutions tailored to their products and branding.

Whether you are planning a Halloween collection, a Christmas gift range or a limited-edition chocolate launch, we can discuss the shape, material, design and quantity requirements for your project.

Contact DST-Pack to discuss your custom chocolate packaging project.