Cardboard packaging guide

Types of Cardboard used in packaging

Folding Carton / Paperboard

Folding cartons are lightweight, versatile, and ideal for retail packaging. They can be easily printed, laminated, or embossed, making them perfect for products like cosmetics, food, and small gifts.

Rigid boxes (also called chipboard or luxury boxes) are sturdy and give a premium feel. They are commonly used for high-end products such as fashion accessories, jewelry, and corporate gifts. Rigid boxes can be customized with various finishes like foil stamping, embossing, or soft-touch coatings to enhance the unboxing experience.

Corrugated Cardboard

Corrugated cardboard provides superior protection during shipping and handling. Available in single-wall, double-wall, or specialty corrugated forms, it is ideal for heavier items, e-commerce packaging, or delicate products that require extra support.

Kraft Cardboard

Kraft cardboard is eco-friendly, naturally brown, and highly durable. It appeals to brands seeking a sustainable and minimalist look. Kraft boxes and bags are perfect for food products, lifestyle items, and eco-conscious brands.

CARDBOARD THICKNESS AND WEIGHT

Cardboard is typically measured in grams per square meter (gsm). The choice of thickness affects durability, cost, and overall perception.

Lower gsm cardboard is suitable for lightweight products and inner packaging.
Medium gsm options balance strength and cost for retail packaging.
High gsm cardboard provides a premium feel and is often used for gift boxes or presentation packaging.

Selecting the right thickness ensures the packaging performs well while maintaining a professional appearance.

SURFACE FINISHES FOR CARDBOARD PACKAGING

Matte Lamination

Matte lamination creates a smooth, non-reflective surface that feels elegant and modern. It reduces glare and gives packaging a refined, premium appearance. Matte finishes are often used by brands seeking a minimalist or high-end aesthetic.

Gloss Lamination

Gloss lamination enhances color vibrancy and creates a shiny, eye-catching effect. It works well for bold designs, colorful branding, and retail packaging where visibility on shelves is important.

Soft-Touch Lamination

Soft-touch lamination adds a velvety, rubber-like texture to the surface of the cardboard. This finish is commonly associated with luxury packaging and creates a tactile experience that strengthens emotional connection with the product.

Embossing and Debossing

Embossing raises specific design elements, while debossing presses them into the cardboard. Both techniques add depth and texture, making logos and brand elements more noticeable without relying solely on color.

Foil Stamping

Foil stamping applies metallic or colored foil to selected areas of the packaging. It is often used for logos, brand names, or decorative accents and creates a premium, eye-catching effect.

Spot UV Coating

Spot UV adds a glossy layer to specific parts of a matte surface, creating contrast and visual interest. It is frequently used to highlight logos, patterns, or key design elements.

Cardboard packaging guide